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Day 1 : 27th January' 2011 |
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08.30 am - 09.30 am |
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Registrations
&
Tea/Coffee |
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09.30 am - 09.40 am |
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Lamp Lighting Ceremony & Welcome Note |
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09.40 am - 10.45 am |
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Keynote Presenter : Kelly Hlavinka,Partner, COLLOQUY |
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Topic : Enterprise Loyalty: How Leveraging Data for the Ultimate Customer Experience Delivers |
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Three Rs |
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This Keynote will discuss the opportunities presented by Enterprise Loyalty at a time when reaching |
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consumers requires the three R’s of loyalty: Rewards, Recognition and Relevancy. It will also focus |
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on how to integrate customer-based insights into the corporate culture, and provide guidelines on how |
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to shift the entire organization toward using insights for the purpose of service. Our expert will highlight |
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the importance of even small data-based decisions, which can result in the kinds of quick wins that fuel |
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the journey. |
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10.45 am - 11.15 am |
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Tea
/ Coffee Break |
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| 11.15 am - 01.15 pm |
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Theme; Shaping The Future of Customer Engagement |
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Discussion Topics : |
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Engaging Consumers Beyond traditional Advertising in FMCG |
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Ms. Suzy Cox, SVP & MD, CPG & Retail Verticals, Carlson Marketing Worldwide |
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Personalisation and multi-channel marketing as critical success factors of customer engagement |
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Mr. Vijay Bobba, Founding CEO & MD, i-mint |
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Customer Experiences : Impact on Customer retention |
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Ms. Shefali Sinha, VP - Customer Retention, Aviva Life Insurance Company India Pvt Ltd. |
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Putting the customer at the centre of your loyalty strategy |
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Mr. Subrat Pani, EVP & Business Head - Cards, Kotak Mahindra Bank Ltd. |
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01.15 pm - 02.00 pm |
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Lunch Break |
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02.00
pm
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04.00
pm |
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Theme; Creating Loyalty |
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Discussion Topics : |
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Do loyalty schemes really drive loyalty? |
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Mr. Jayant Jain, VP, Head - Consumer Insights & Market Research, Godfrey Phillips India Ltd. |
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How employee R & R with the help of technology facilitate enterprise-wide loyalty |
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Mr. Ashok MS, COO, Accentiv' India |
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7 tips in fuel Retail Loyalty Program |
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Mr. Chen Peng, Business Director, Carlson Marketing Worldwide |
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Loyalty Programs – moving from transactions to transformation |
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Mr. Kartikeya Kompella, Chief Strategist - CRM, Lowe Lintas |
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04.00 pm - 04.30 pm |
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Tea Break |
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04.30 pm - 06.30 pm |
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Theme; Brand Driven Engagement |
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Discussion Topics : |
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Innovations in multi–channel engagement to build trust & drive brand loyalty |
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Ms. Ronita Mitra, Head - Corporate Brand Group, ICICI Bank Ltd. |
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Creating a winning brand strategy via excellent customer service |
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Mr. Ajay Chopra, CEO, Drive India Enterprise Solutions Ltd. |
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Engaging customers & creating brand advocates |
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Mr. Gaurav Gupta, Business Head - Strategic Planning & Utility Vehicles, General Motors (I) Pvt Ltd. |
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Day 2 : 28th January' 2011 |
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08.30 am - 09.30 am |
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Registrations
&
Tea/Coffee |
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09.30 am - 10.30 am |
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Workshop Presenter : Ms. Stephanie Coyles, SVP & Chief Strategy Officer, LoyaltyOne |
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Topic : It takes an organization : Translating the measures of success through enterprise Loyalty |
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In today’s competitive marketplace, achieving Enterprise Loyalty takes a corporate-wide approach |
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to loyalty practices, from the C-suite to marketing. But what is the best way of measuring shopper |
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data and then deploying those findings throughout the entire organization? Is it through building the |
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capabilities from within, or by partnering with an outside data and loyalty expert? The answer may be a |
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little of both, if balanced correctly. |
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In this workshop, you will learn how to determine the most effective approach toward reaching |
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Enterprise Loyalty within your organization, while navigating the communications breakdowns that |
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occur between marketing and other departments. It is simply a matter of translation, and collaboration. |
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10.30 am - 11.10 am |
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Keynote Presenter : Mr. Alexander Rittweger,CEO, Loyalty Partner GmbH |
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Topic : Recipe for a Successful Loyalty Scheme - Lessons from the Payback way |
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11.10 am - 11.30 am |
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Tea / Coffee Break |
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11.30
am
-
01.00
pm |
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Theme; Achieving Business Growth through Customer Focus |
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Discussion Topics : |
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How Technology is helping enhance customer engagement in retail loyalty programs |
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Mr. Rajeev Agrawal, CEO, Innoviti Embedded Solutions |
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Customer Management - Key to organic growth for businesses in the 21st century |
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Mr. Sanjay Tripathy, EVP - Marketing & Direct Channels, HDFC Life Insurance Company Ltd. |
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Democratizing loyalty for mass consumers |
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Mr. Ashutosh Tiwari, Exec. VP - Strategic Marketing, Godrej Industries Ltd. |
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01.00 pm - 01.45 pm |
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Lunch Break |
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01.45 pm - 03.45 pm |
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Theme; Customer Analytics & Business Intelligence |
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Discussion Topics : |
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Identify your most profitable customers = Segmentation + Strategy |
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Mr. Sandeep Mittal, MD, Cartesian Consulting |
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Making loyalty a key business strategy |
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Mr. Dave Hamilton, Insights Director, Groupe Aeroplan LMG |
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Understanding the new relevance of analytics in your business processes & customer strategy |
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Mr. Vinodh Kishna, Sr. VP - CRM & Marketing , HSBC Ltd. |
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Driving profitability through business intelligence |
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Mr. N. Karthikeyan, Global Head - Customer Value Management, Analytics & BI, Mahindra Satyam |
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& Tech Mahindra |
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03.45 pm - 04.15 pm |
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Tea / Coffee Break |
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04.15 pm - 05.45 pm |
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Theme; Using Social Media to Build Loyalty |
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Discussion Topics : |
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Understanding the impact of social media on your customer loyalty |
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Mr. Ramesh Iyengar, MD, Select Direct Marketing Communications Pvt Ltd. |
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Social media to effectively build loyalty for FMCG & new consumer segments |
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Mr. Sushant Dash, VP - Marketing, Tata Global Beverages Ltd. |
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Up, Close & Personal:- Web 2.0 tools, social media & web analysis. |
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Mr. Rajiv Dingra, Founder & CEO, WATMedia Pvt Ltd. |
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